The term “media literacy” is often used interchangeably with other terms related to media and media technologies.
Media refers to all electronic or digital means and print or artistic visuals used to transmit messages.
Literacy is the ability to encode and decode symbols and to synthesize and analyze messages.
Media literacy is the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages.
A Broader Definition
Media literacy: the ability to access, analyze, evaluate, create and act using all forms of communication is interdisciplinary by nature. Media literacy represents a necessary, inevitable, and realistic response to the complex, ever-changing electronic environment and communication cornucopia that surround us.